Franfunnel Bulletin

Speak to more candidates and close more leads

FranFunnel’s First 100 Days — Lessons Learned After the first few months of FranFunnel, boy have we learned a lot. Here are the four most important lessons. FranFunnel’s First 100 Days — Contact Rate Perhaps there is no question we are asked more at FranFunnel than “What kind of contact rate is normal?” or “How many more leads will I be able to talk to with FranFunnel?” FranFunnel’s First 100 Days — The Leads The leads. The lifeblood of any successful sales operation. Here's what franchise leads actually look like. FranFunnel’s First 100 Days After a few months of operations, we have some pretty fantastic results to share. Take a look. Should automated communication be more or less “human?” When you're writing copy that's delivered via automation, should you sound like a person or a machine? Rise of the Machines We know what happens when machines speak to humans. But what about when machines speak to machines? Marketing Complexity Vs. Effectiveness Is it the job of your marketing technology to be complex or effective? Can it be effective without the complexity? On The Whole "Texting At Night" Thing What happens when you send text messages at 4AM? What should happen? A look at the options. Gallup’s Take On Modern Communication How do Americans actually communicate with each other? Gallup's seminal study has some pretty cool findings. “I Just Don’t Have Time” And Other Excuses We Hate To Love We get pushed off quite a bit as we quest to bring FranFunnel to the franchise community. That's ok. On Your CRM’s “Email Drip” Capability… Your CRM is great. But it doesn't do everything you need it to. And e-mailing leads is one place it falls short. Text Messaging Is The New Email Remember when e-mail was just becoming a thing? Well, the time has come for SMS in the spotlight.

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