The 40/30/30 Rule

When you take a deep dive into lead generation for FranFunnel, you’ll see a wonderful trend we call the 40/30/30 Rule:

Here is a look at how leads come into FranFunnel over the course of the average week:

And with the overlay of our three categories:

The 40/30/30 rule should become a mantra for your organization as each unique time period requires a different outreach plan. At FranFunnel, we work with all our customers to understand how their sales organization is structured and help develop a strategy that allows you to deliver the right message at the right time.


Other high level lead generation data that may interest you

Leads by day of week

Leads by hour of day

Leads by day of month (kinda weird data honestly)

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