Find out what slow follow-up
is costing your brand.
Enter your numbers. See what slow follow-up is costing you — and what changes when every lead hears back in under 60 seconds.
Your Numbers
New franchise inquiries per month
Upfront fee per franchisee
Illustrative assumptions, not measured results: a 25% baseline contact rate rising to 35% with FranFunnel, and an 8% close rate. Royalty revenue not included — this is your conservative floor.
Additional Revenue Per Year
$192,000
based on additional deals closed this year
Your ROI
64x
return on a $2,988/year investment
Results vary based on lead quality and team execution.
How We Calculated This
The math behind the numbers.
Every number this calculator uses, and where it comes from.
What contact rate means here
Contact rate is the share of new inquiries your team actually gets into a conversation with — not the share you send something to. Sending is the easy part. Getting a reply is where deals are won and lost.
The contact rate assumptions
The calculator starts from a 25% baseline contact rate and assumes 35% once FranFunnel is answering every inquiry in under 60 seconds. Both are illustrative planning assumptions, not measured customer results — the 10-point difference is the entire projection. Move them in your head and the revenue figure moves with them.
Why royalties are not in the number
For brands, the calculator counts the initial franchise fee only. A franchisee paying an 8% royalty on $500K of annual unit revenue would add $400K over a 10-year agreement — none of which is in the figure above. The projection is a floor, not a ceiling.
Why consultants use commission only
Consultants and FSOs earn a placement commission — typically equal to the initial franchise fee. We keep this calculation simple and direct: placements × commission = your revenue.
The Reality
Most franchise brands have no idea what slow follow-up costs them.
44%
of franchise brands never send a personal reply — an automated receipt, or nothing at all
9.1 hours
average time to a first email reply, among the brands that replied
$249/mo
what it costs to fix it
Response figures: FranFunnel Franchise Lead Response Time Study · 530 brands · fielded March–April 2025. The 44% counts personal replies — a message written to the candidate that invites an answer. The 9.1-hour average counts any first email reply, automated acknowledgments included, among the brands that replied at all. The contact rate assumptions in the calculator above are illustrative and do not come from this study.
About the Calculator
How to use these numbers.
No. The projection runs on fixed illustrative assumptions — a 25% baseline contact rate rising to 35% with FranFunnel, and an 8% close rate — not on measured account results. Your actual numbers depend on lead quality, brand strength, close rate, and how your team handles conversations. Treat the output as a planning estimate, not a forecast.
Then your baseline is stronger than the 25% this calculator assumes, so the revenue figure it shows is too high for you — adjust your expectations down. FranFunnel still adds 24/7 coverage, consistency across reps, and takes the manual work out of first contact. The calculator uses one fixed assumption for everyone; it can't model a team that is already fast.
No. For brands, the calculator counts the initial franchise fee only, which is why it reads as a floor. A franchisee paying an 8% royalty on $500K of annual unit revenue would add $400K over a 10-year agreement, and none of that is in the number shown.
Yes — and the math gets even more compelling. If your average deal is a multi-unit agreement, multiply the revenue per deal by the number of units. The ROI calculation stays the same; the numbers just get larger.
Consultants and FSOs earn a commission per placement — typically equal to the initial franchise fee. Select 'Consultant or FSO' at the top of the calculator to see projections based on your placement volume and average commission.
Ready to turn these projections into results?
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