The best way to follow up with franchise leads is to send a personalized text within minutes of their inquiry, follow up with a call within 5 minutes, and continue with a structured multi-touch sequence across text, phone, and email over the next 14 days.
Text first because it works. Calls go to voicemail from unknown numbers. Emails land in inboxes candidates check twice a day. A text is read within minutes on average — and a candidate who just submitted a franchise inquiry is still holding their phone. Reaching them at that moment, before they've closed the tab, is the highest-leverage thing your follow-up system can do.
The rest of the sequence keeps you in the conversation through the candidate's natural research window. Vary the message — don't just check in, add value. Reference the brand, ask a qualifying question, share a relevant data point. Follow-up that sounds like a human conversation converts better than a drip campaign that sounds like a drip campaign.
How FranFunnel handles franchise lead follow-up from inquiry to appointment