Built for franchise development.
Run by people who give a damn.
FranFunnel has been helping franchise brands close more deals since 2016. Here's who's behind it and why we built it this way.
The Story
Built specifically for franchisors. From day one.
FranFunnel was founded in 2018 by Metric Collective — built from scratch specifically for franchise development teams, not adapted from a generic sales tool. The problem was clear: franchise leads were going cold because no one was following up fast enough, and the tools that existed weren't built for how franchise development actually works.
In 2025, FranFunnel was acquired by Apex Point Equity — a micro private equity firm that acquires vertical SaaS businesses and turns them into something far more valuable than what they bought. Same product, same mission, sharper execution.
3M+
leads managed
800+
brands and consultants served
Since 2016
purpose-built for franchise development
The Team
Two partners. No bureaucracy. One obsession.
Apex Point Equity operates with a bias for speed, clarity, and pragmatic execution. Here's who's running FranFunnel.
Eric Spielman
Managing Partner, Apex Point Equity
Revenue, Strategy & OperationsEric is a force on the revenue and operations side. He walks into complex organizations, figures out how to unlock growth, and gets teams aligned around what actually matters. He's co-founded and scaled businesses across media, technology, and SaaS — and he understands franchise development from the operator's perspective. He handles the outside.
Previously: CSO at Atmosphere · SVP at theCHIVE · Northwestern / Kellogg
Alen Durbuzovic
Managing Partner, Apex Point Equity
Product, Engineering & InfrastructureAlen builds and runs the systems that make FranFunnel work. His approach is ruthlessly practical — if it solves a real problem, ship it. If it's fluff, delete it. He's hands-on across the full technical stack and has been building and scaling software products for over a decade. He handles the inside.
Previously: CTO & Co-Founder at Atmosphere · UC Santa Barbara
Together, they turn SaaS companies into something far more valuable than what they bought. No bureaucracy. No confusion. Just results.
How We Operate
We fly the plane. You enjoy the ride.
Most software vendors hand you a tool and wish you luck. That's not how we work.
We actually pick up the phone
When something's off, you reach a real person who knows your setup. Not a ticket queue. Not a help doc. A person.
We build it for you
We configure your lead sources, CRM sync, routing rules, and message sequences. You review and approve. We handle the rest.
We know franchise development
FranFunnel has been in franchise development since 2016. We understand broker relationships, territory rules, pipeline stages, and the specific ways this industry works.
We move fast
Most teams are live within 48 hours. When you need something changed, it happens the same day. Speed isn't just what we sell — it's how we operate.
Our Approach
A few things we actually believe.
Speed is a feature.
The faster you respond to a franchise lead, the more likely you are to close them. Everything we build is optimized for this truth.
White glove isn't optional.
Operators don't have time to learn new software. We do the work so you don't have to — and we keep doing it as long as you're a customer.
Simple on the outside, powerful underneath.
FranFunnel feels like a messaging inbox. Behind it is a full automation layer handling routing, follow-up, and CRM sync automatically.
We win when you win.
Month-to-month pricing. No long-term contracts. We keep your business by doing great work — not by locking you in.
We used to follow up with leads the next morning. Now they hear from us in under a minute. Our contact rate doubled in the first month.
VP of Franchise Development, National Franchise Brand
Ready to see what we can do for your brand?
No long contracts. No complicated setup. Live in 48 hours.