Brand resources
Media assets and brand guidelines.
Everything you need to reference FranFunnel in press, partnerships, or your own writing — without making us sad. If you don't see what you need, drop us a line and we'll send it over.
The mark
One mark. Three bars.
Our mark is a stylized funnel — three bars stacked, each narrower than the last. It mirrors what the product does: every franchise lead enters at the top, and we move them down until they convert. Use it on its own when space is tight or square.
Mark · SVG
Download SVG
Mark on dark · SVG
Download SVGThe logo
Two variants. No surprises.
Use the primary logo on light backgrounds. Use the dark variant on dark backgrounds. That's the whole system. Don't invert it, don't outline it, don't recolor it. We made you a second file so you wouldn't have to.
Primary · for light backgrounds
Download SVG
Dark · for dark backgrounds
Download SVGColor
Six colors. That's the system.
Brand Green is the only accent color. Everything else is a neutral. If you find yourself reaching for a second green or a brand-adjacent blue, stop and use one of the six below.
Brand Green
#4EA642
Primary brand. Used for the mark, CTA buttons, accent text, and the green stats bar.
Dark Ink
#0F1117
Primary text, the wordmark on light surfaces, and the dark rounded-rect under the favicon mark.
Warm White
#F5F4F0
Page sections that aren't pure white. Pulls the eye between bright cards without ever going dark.
Pure White
#FFFFFF
Card surfaces and the page background. Default canvas.
Border
#E5E3DD
Hairline borders, dividers, and quiet outlines on cards.
Body Ink
#525560
Body copy, secondary captions, and supporting metadata.
Typography
Geist Sans. One typeface, one job.
Headlines are Geist Sans Bold or Extrabold, tightened to tracking-tight. Body copy is Geist Sans Regular at 16–18px with a 1.6 line height. We don't mix in display faces, scripts, or serifs.
Headline · 56px Extrabold
Every lead. Under a minute.
Subheadline · 24px Semibold
FranFunnel contacts every franchise lead in under 60 seconds.
Body · 16px Regular
We text first. Then we follow up. Then we follow up again. You get the meeting booked on your calendar and a CRM record updated before your competitor finishes parsing the lead form.
Voice
How we sound.
FranFunnel writes like the operators who built it: direct, specific, no jargon, and short on patience for fluff. If a sentence wouldn't survive a sales call, we cut it.
We say
- “Every lead, contacted in under 60 seconds.”
- “Month-to-month. No contract. Live in 48 hours.”
- “Built for franchise development. Only franchise development.”
- “Texts first. Calls when it matters. Updates your CRM.”
We don't say
- “Leverage AI to unlock franchise growth.”
- “Best-in-class lead orchestration platform.”
- “Empower your team to optimize engagement.”
- “Revolutionize your franchise sales funnel.”
Don't
Please, please don't.
Seven rules. Each of them is something someone has already done that made us cry.
- 1Don't recolor the mark or wordmark. Brand Green is Brand Green.
- 2Don't add gradients, drop shadows, glows, strokes, or 3D effects to the logo.
- 3Don't rotate, skew, distort, or stretch the logo. Keep its proportions.
- 4Don't put the logo on a busy photo or low-contrast background. Use a solid surface.
- 5Don't recreate the wordmark in another typeface or with extra characters.
- 6Don't shrink the logo below 24px tall in any context.
- 7Don't use the old pale-green wordmark from before May 2026. It's retired.
Referencing FranFunnel
Two rules. That's it.
FranFunnel is one word.
Both F's capitalized. No space. No hyphen. Not “Fran Funnel,” not “franfunnel,” not “Franfunnel.” Just FranFunnel, every time.
FranFunnel is a platform, not an agency.
We're software with white-glove service attached, built exclusively for franchise development. Don't call us a marketing agency, a CRM, a chatbot, or an AI lead-gen tool. We're none of those.
Still have questions about referencing the brand?
Drop us a line. We respond in under a minute — same as we do for franchise leads.
Get in touch