FranFunnel
FEATURES

Everything your team needsto win the first response.

FranFunnel isn't a feature list you configure yourself. It's a complete lead engagement system we build and run for you.

60 seconds

average lead response time

98%

SMS open rate vs 20% for email

48 hours

average time to go live

HOW THE SYSTEM WORKS

One system. Four things that happen automatically.

The moment a lead comes in, FranFunnel takes over.

1

Instant Outreach

A personalized SMS goes out within 60 seconds of form submission — day or night, weekend or holiday. No rep required, no delay.

2

Smart Routing

The lead is assigned to the right rep based on territory, brand, source, or time of day. CRM tasks are created automatically.

3

Automated Nurture

If the lead doesn't respond, a follow-up sequence runs automatically across SMS and email. Human handoff happens at the right moment.

4

Everything Logged

Every message, reply, and routing decision syncs back to your CRM in real time. Your pipeline stays clean without anyone touching it.

WHAT'S INCLUDED

Every feature. One price. Already configured.

Instant SMS Outreach

Every new lead gets a personalized text within 60 seconds. Uses their name, references their inquiry, and asks a direct question that invites a response.

🎯

Smart Lead Routing

Leads go to the right rep automatically — by territory, brand, lead source, or time of day. No manual assignment, no dropped handoffs.

🔄

Two-Way CRM Sync

Every FranFunnel message and activity syncs back to your CRM automatically. FranConnect, GHL, Salesforce, HubSpot, and others. Your CRM stays your source of truth.

📋

Automated Follow-Up Sequences

If a lead doesn't respond, FranFunnel follows up across SMS and email on a schedule we build for you. Persistence without the manual work.

🏢

Multi-Brand & Multi-Rep Support

Running multiple brands or a team of reps? Each brand gets its own messaging and workflow. Leads route to the right rep every time.

📱

Mobile App

Native iOS and Android apps so your team can respond to leads from anywhere. Every conversation, every notification, in your pocket.

HOW WE'RE DIFFERENT

Most software hands you a 747 and a 5,000-page manual.

That's not us. We fly the plane. You enjoy the ride.

We build your setup

We connect your lead sources, configure your CRM sync, map your territories, and build your outreach sequences. You don't configure a thing.

We tune your messages

Your outreach sounds like you — not a robot. We write your message templates, get your approval, and handle all edits going forward.

We keep it running

When something needs to change, you tell us and we handle it. No tickets, no waiting three days. A real person who knows your setup.

MULTI-CHANNEL

Text first. Then whatever it takes.

FranFunnel leads with SMS because it works. But your team has everything they need to follow up across every channel.

SMS

98% open rate

Text messages get read. FranFunnel's 1-to-1 messaging lands in the primary inbox, not a bulk sender filter.

Email

Coordinated follow-up

Email runs alongside SMS in your follow-up sequences. When a candidate prefers email, you're already there.

Calling

Beta

Calling features are in beta. Log calls, schedule follow-ups, and track every interaction from one place.

AUTOMATION & INTELLIGENCE

If you can think it, we can build it.

FranFunnel's automation layer handles the complexity of franchise sales that generic tools can't. Lead source, territory, time of day, pipeline stage, broker relationship — we build decision rules around how your process actually works.

You don't build workflows. You tell us what you want to happen and we build it. Every automation is tested before it goes live.

Inputs

Web form
Broker referral
Paid ad
Time of day
Lead source
Territory
Pipeline stage

Actions

Personalized SMS sent
Rep assigned
CRM task created
Nurture sequence started
Meeting booked

INTELLIGENCE

More conversations. No cold calls.

FranFunnel's AI engages leads instantly, answers questions, books meetings, and hands off to your team when the candidate is warm. Your rep never makes a cold call.

9:41
‹ Back
FF
FranFunneltext message

Today 9:41 AM

Hey Tim, thanks for reaching out about BrightPath Senior Care. This is Eric Matthews — excited to connect. Got a quick minute now, or is there a better time to chat?

Remind me again - what's the initial cost

The total initial investment typically ranges from $85,000 to $135,000, depending on territory size and local market factors. This includes the franchise fee, training, licensing, marketing, and working capital. Would you like to discuss this further on a call?

Yep, sounds good

Great! I have the following slots available: Tuesday, Jan 13th at 3:30 PM, 4:00 PM, or 4:30 PM. Do any of these work for you?

Text Message

Real inbound lead → answered → meeting booked.

Instant Engagement

Responds by text the moment a lead comes in — answers questions, provides information, and keeps the conversation moving without a rep involved.

Meeting Booking

When a candidate is ready to talk, FranFunnel books the meeting, manages changes, and sends reminders. Your rep shows up to a scheduled call, not a cold lead.

Human Handoff

The moment a lead is qualified and warm, your team takes over with full conversation context. They know exactly what was discussed before they say hello.

CALENDAR INTEGRATION

From interested to booked — without leaving the conversation.

Connect your calendar to FranFunnel and let candidates book directly from the text conversation. When a candidate says they want to talk, the next step is one tap away.

Connect Google Calendar or Outlook

Share availability directly in SMS

Bookings sync back to your CRM automatically

REPORTING

Stop guessing. Start seeing.

FranFunnel delivers custom-built reporting dashboards and weekly email summaries — no generic templates, no manual exports, no logging in to find out what happened.

OverviewJan 1, 2025 — Apr 21, 2025

Total Leads

200

Contact Rate

75.5%

Top Franchise

Apex Home Services

72 leads

Top Lead Source

Google

59 leads

Leads by Day

JanFebMarApr

Built around your pipeline

Every dashboard is configured to your brands, your lead sources, your reps, and your pipeline stages — not a generic template you have to bend to fit.

Weekly insights delivered to your inbox

Every Friday, FranFunnel sends a plain-English summary of what happened that week — lead volume, contact rates, top sources, rep performance. No login required.

Data that drives action

The same data that populates your dashboard triggers behavior inside FranFunnel — routing, escalation, re-engagement. Your pipeline doesn't just get reported on. It gets worked.

Live and accessible

Your dashboard is always current. Share it with your team, your leadership, or your client brands. No exports, no manual updates.

How the features actually work.

Ready to see it work for your brand?

We'll show you exactly how FranFunnel would run for your lead sources, your CRM, your team.

No long contracts. No complicated setup. Live in days.