What is it?
The Franfunnel bulletin
Insights, data, and musings on business messaging
Are You Ready To Sell Like Generation Z?
The way most companies are selling anything is antiquated. The businesspeople in their early twenties are using more efficient ways to have real conversations with their leads that turn into closed deals. Let's learn from them.
3 Deal Closing Learnings from Stupidly Simple Questions
If you want to send texts that close deals, follow this formula. Ask questions they already know the answer to. Build on every yes. And be willing to follow up.
Call Me Maybe? Here’s How To Optimize Your Phone Number To Meet More Leads
Is your company aligned with its state, brand, name, and other key details? Then you’re likely to show up as potential contact on that feature, and more likely to actually connect with your leads.
FranFunnel’s Inaugural Text Message Beauty Pageant
There is no such thing as an ideal text message. Rather, there are a variety of different types of text messages that can help your sales team accomplish its growth goals. Let's meet our contestants...
Why We Designed Our B2B App Like a B2C Product
FranFunnel is unwavering in the way leads are sorted. We’ve never offered users that option, because we want them to think of our app like the rest of their text messaging apps on their phones.
Selling Franchises With Texting In a Down Economy (Without Going Broke!)
With marketing budgets being scared frozen, brands have to take innovative action with their franchise development efforts.
Selling More Franchises without Increasing the Development Budget
What if there were a way to flip the math and sell more franchises at lower cost? We know a way. It involves text messaging and, yes, a bit of math.
Why Salespeople Can’t Rely Solely on Automation to Close Deals
As a salesperson, you want automation just as much as customers. You would love to live in a world of nonexistent hold times and flawless technology integration, but it’s not always possible.
FranFunnel’s First 1000 Days, Part 4: The Road Ahead
FranFunnel has spent the last 1000+ days taking text messaging to another level, and our clients are as ecstatic as we are. And by the way, we’re just getting warmed up.
FranFunnel’s First 1000 Days, Part 3: Revisiting Our Original Learnings
FranFunnel may be forever young, as Rod Stewart so beautifully sang, but we’re growing up. In part three of this series, we revisit some of our original learnings and reflect on what has (or hasn’t) changed since January 2017.
FranFunnel’s First 1000 Days, Part 2: Contacting Leads
What can we tell you about the leads we’ve seen come through FranFunnel? We’ll share data along with four use cases, or samples, to see where the texting rubber meets the road.
FranFunnel’s First 1000 Days, Part 1: The Leads
What can we tell you about the leads we’ve seen come through FranFunnel? Focusing on the last six months of user activity, here’s the data and why it's important to you.
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