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The Franfunnel bulletin
Insights, data, and musings on business messaging
FRANFUNNEL INAUGURAL TEXTING INDEX SET AT 33
Today we’re excited to launch our new initiative, The FranFunnel Texting Index. This quarterly publication will include data (and insights!) derived from a record of brands who have engaged with leads using FranFunnel’s texting software.
Analyzing The 2021 Entrepreneur Franchise 500
January has come again, which means that our partners over at Entrepreneur have revealed their annual look at the top franchises in America: The Franchise 500. Here's a look at the biggest risers and fallers from 2020 to 2021.
How Your Company’s Phone Number Impacts Lead Contact & Engagement Rate
While phone numbers are certainly abstracted in today’s digital, asynchronous culture, they are definitely not obsolete. They still matter when you’re trying to connect with potential customers.
How to Use Sales Data to Compete With Your Past Self
One of the key principles FranFunnel prides ourselves on is giving you an exceptionally high amount of data for you to feed back through your sales and marketing decisions. As a user, you can download all your lead data and get the answers to all the questions that you would ever want to have.
FranFunnel's Five Things Friday -- Meet Anthony Spagnola
Happy Friday! Meet Anthony, our Sales Director from our New York team. Read on to hear all about his experience. He's a franchise owner himself with a fascinating background in sales, selling produce and marital arts.
FranFunnel Is Launching a Brand New Feature
We’ve demonstrated in the past that little changes in message can make a big difference, but we’ve never had an elegant way of helping our users test their messages scientifically. Now we do.
FranFunnel's Five Things Friday -- Meet Scott Ginsberg
Happy Friday! Meet Scott Ginsberg, our Head of Content and nametag enthusiast from our New York team. Read on to hear all about his obsession with language, selling pizza ads and chopping salads.
FranFunnel's Five Things Friday -- Meet Eli Robinson
Happy Friday! Meet Eli Robinson, our General Manager and trivia enthusiast from our New York team. Read on to hear all about his love of tech, encyclopedias and taking showers. (Thanks to C Squared Social for the idea!)
Are You Starting Conversations With Leads The Way They Want? (Spoiler: Most Salespeople Aren’t)
Many salespeople approach the task of connecting with, creating value for, and closing deals with leads from their limited perspective. Too many businesspeople are putting their preferences for communication channels above the needs of the customer.
Where Does Texting Fit Into Your Sales Process? (Hint: Everywhere!)
Are you overwhelmed at how many sales tools are now available to help you be more effective at your job? Make sure you save room for the most important one: Texting.
Why Investing In Tech Solutions During The Pandemic Is The Smart Play
For many sales teams, there’s a lot of fear out there. You don’t know if your job is going to be around. You don’t know if your company is going to be around. You don’t know what’s coming down the pike.
Desktop Isn’t Dead: Why Your Sales Stack Should Be Optimized For Both Experiences
But what if mobile and desktop was a both/and, not an either/or issue? What if you could optimize your sales efforts for both experiences? This strategy gives your sales organization the best chance of closing deals.
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