You should respond to franchise leads within 5 minutes—ideally under 60 seconds.
After 5 minutes, your odds of connecting with that lead can drop by over 80%.
⏱️ Why speed matters so much
You’re not the only brand they’re inquiring with. The first brand to respond sets the tone and earns the conversation.
Leads go cold fast. The longer you wait, the more likely they’ve moved on, forgotten you, or gotten a better response elsewhere.
Speed builds trust. Fast replies feel personal, attentive, and professional—qualities buyers associate with successful brands.
🧊 Leads don’t go cold over days—they go cold over minutes.
🚀 What top-performing brands do
Respond within under 60 seconds using an automated but personalized text.
Include the lead’s name, the brand name, and a clear next step (like a link to schedule a call).
Ensure consistency—every lead gets that fast touch 24/7, even when you’re in a meeting.
🔁 TL;DR Summary
The faster you respond, the more likely you are to close. Franchise leads expect near-instant replies, and brands that deliver win more deals. Under 5 minutes is good—under 1 minute is best.
👉 Want to hit that 60-second response time, even when you’re busy? Book a Demo
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