Should I text or call new leads first?
Text first—every time.
Calls get ignored, emails get buried, but a well-timed text almost always gets a response. It’s faster, less intrusive, and opens the door to a real conversation.
📞 Why calls don’t work as a first touch
Most leads won’t pick up unknown numbers
Voicemails rarely get returned
Cold calls feel interruptive and outdated
🚫 If your first move is a call, there’s a good chance your lead never hears from you.
📲 Why texting wins
It’s how people actually communicate. Especially when they don’t know you yet.
It feels low-pressure. Leads can respond when they’re ready.
It opens the door. Texts let you ask, “Want to talk now or book a time?
✅ Best practice: text → then call (if needed)
Instant text on lead submit:“Hey [Name], this is [Dev Name] from [Brand]. Got your inquiry—happy to chat or text here.”
If they reply: continue the convo over text
If they don’t: follow up with a friendly call or email later
🔁 TL;DR Summary
Texting is the best first step for franchise leads. It gets seen, feels personal, and gives the lead control. Once there’s engagement, you can always call—but earn the reply first.
👉 Want your leads to reply instead of ignore? Start with a text. Book a Demo
Respond Fast. Get Noticed. Win More Franchise Deals.
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