Why don’t franchise leads respond?

Q: Why don't franchise leads respond?

Most franchise leads don’t respond because the follow-up is too slow, inconsistent, or impersonal. Response rates drop off dramatically if you wait more than 5 minutes to follow up.

Most leads don’t respond because the follow-up is too slow, inconsistent, or impersonal.

Franchise buyers today expect instant replies—and if they don’t hear from you quickly, they’ve already moved on to another brand.

👇 What’s really happening?

Delays kill interest. If you’re not following up within 5 minutes, you’re already too late. Response rates drop off by over 80% after that.
Manual outreach isn’t sustainable. Most franchise dev teams are stretched thin. Even with a CRM, it’s easy to miss leads or forget to follow up consistently.
Cold emails and phone calls get ignored. Today’s leads expect a fast, personal text. If you’re not doing that, you’re invisible.

📉 80% of franchise leads never convert—not because they’re bad leads, but because they were never properly followed up with.

🚀 What you can do about it

Automate the first touch. Use a system like FranFunnel to instantly text new leads as soon as they inquire.
Make it personal, not robotic. Don’t just blast canned messages—tailor your first response with name, brand, and a clear next step.
Track your speed. If your average first response time is over 10 minutes, you’re leaving deals on the table.

🔁 TL;DR Summary

Franchise leads go cold because response is too slow or inconsistent. The best brands follow up within minutes using personalized, text-first automation—so leads feel like they matter, and dev teams never miss a beat

👉 Want to see how fast outreach can change your pipeline? Book a Demo