Yes — texting franchise leads is one of the highest-impact changes a franchise development team can make. It's the fastest channel, the highest open-rate channel, and the one most franchise brands still aren't using.
The FranFunnel Franchise Lead Response Time Study found that 73% of franchise brands never sent a single text to leads who inquired. That's not a minor gap — it's a category-wide blind spot that creates a real advantage for any brand that moves first. Franchise candidates are on their phones when they submit inquiries. A text reaches them there. A call goes to voicemail. An email sits in a tab they'll get to later.
The compliance piece — TCPA — is worth knowing but not a reason to avoid texting. When a candidate submits a form inquiring about your franchise opportunity, they've provided consent. That consent is documented at the point of form submission. A good franchise lead engagement platform handles this automatically so your team doesn't have to think about it.
TCPA compliance and franchise lead texting — what you need to know